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Nepal has declared Tourism Campaign "Nepal Tourism Year 2011".
Nepal Tourism Year 2011 plans to establish Nepal as a choice of premier holiday destination with a definite brand image. Nepal seeks to improve and extend tourism related infrastructures in existing and new tourism sites & promote domestic tourism for sustainability of industry.
OUR COVERAGE ON THE EVENT
NTY 2011 - Promoted at ITB Berlin
According to a press release issued by NTB, Nepal Tourism Board along with 19 travel trade companies participated at the 44th ITB Fair held in Berlin, Germany from 10th to 14th March 2010. The Nepal Pavilion with its traditional pagoda style design and the display of cultural artifacts generated a lot of ointerests among visitors. To promote NTY 2011, NTB organized a "Naturally Nepal Evening" on 11th March, which recieved an enthusiastic response from the media and travel trade guests. Around 12,000 companies from 187 countries participted at the fair. According to the press release, ITB 2010 was a prefect platform to promote NTY 2011. Explore Himalaya was there to promote the event.
» Official Launch of Nepal tourism Year 2011
Feb 26th: Official launch of Nepal Tourism Year - 2011. To mark the launch a rally wasorganized in Kathmandu, from Basantapur Durbar Square to Tundikhel. All members of tourism fraternity, business entrepreneurs and people from all walks of life took part in the rally with the national flag.
   
» Regional Sub-Committees for NTY 2011
An interaction program was organized by Nepal Tourism Board (NTB) on 23rd March to form regional sub-committees for NTY 2011. The program was attended by tourism officials and media persons.
» Nepal Tourism Year 2011 Campaign Launched
The first NTY 2011 promotional programme was held in Kathmandu on January 25th , 2009. Speaking at the occasion, Minister for Tourism and Civil Aviation (MoTCA), Hisila Yami said that the government is focusing on improving tourism infrastructure like hotels and airports. The government has decided to grant free visa to those tourists who visit Nepal for the second time in order to make Nepal Tourism Year 2011 (NTY 2011) a grand success. The campaign's target is to bring in at least one million international tourists to Nepal by the year 2011.
» Preparation for 'Nepal Tourism Year 2011' underway
The first meeting of main committee of Nepal Tourism Year 2011 was held in Kathmandu on January 18, 2009 to discuss various issues relating to this mega event. According to a press release issued by NTB the meeting forwarded the proposal to form 12 sub-committee. The meeting has also proposed Minister for Tourism and Civil Aviation Ms. Hisila Yami, Vice Chairperson of National Planning Commission and Chief Executive Office of Nepal Tourism Board as the Chairperson, Joint Chairperson and Member Secretary of the main committee respectively. Secretariat of Nepal Tourism Year 2011 will be at Nepal Tourism Board and promotional activities of this campaign will be announced through a press conference. Nepal Tourism Year 2011 campaign has set the target to bring in 1 million tourists in 2011.
NEPAL TOURISM YEAR 2011 IN TOURISM FAIRS ABROAD
Germany
The Embassy of Nepal organized a Nepal Evening program on the theme 'Naturally Nepal, Once is not Enough' in Berlin on July 2009 to promote tourism in Nepal. Speaking on the occasion, Ambassador for Germany Mr. Suresh Pradhan urged the German entrepreneurs for investment in the tourism infrastructure of Nepal, considering its immense potential in natural, cultural, convention & adventure tourism. He also requested support and cooperation for the celebration of 2011 as Nepal Tourism Year. Over 350 participants including journalists, tour operators, tourism entrepreneurs & members of Non Resident Nepalese Association in Germany were present.
TTF & OTM in New Delhi
Nepal Tourism Board along with National Flag carrier- Nepal Airlines Corporation (NAC) and three travel trade companies participated in 70th edition of Travel and Tourism Fair & Outbound Travel Mart (TTF & OTM) from 12th-14th February 2009 at Ashok Hotel in New Delhi.
Nepal Tourism Board showcased Nepalese tourism attractions, diverse culture, rich heritage to both tour operators and consumers. Media personal inquired about tourism activities of Nepal. The visiting media and trade were also briefed about the celebration of 2011 year as Nepal Tourism Year and the various promotional activities being planned to attract the international travelers.
ATM in Dubai
Nepal Tourism Board (NTB), along with five private travel trade companies and the national flag carrier Nepal Airlines Corporation participated in the ATM- 2009 held in Dubai, UAE, from May 5-8, 2009.According to the Nepal Tourism Board, the Nepalese tourism industry gave the continuity to the Arabian Travel Market (ATM) participation for the third time to keep tapping the expatriates as well as the Emirate travelers’ market for Nepal from the UAE countries. This year the special focus was to create awareness for Nepal Tourism Year (NTY) 2011.
In Denmark
The Embassy of Nepal in Denmark organized a tourism programme with the promotion of Nepal Tourism Board at the Embassy premises on 18 May 2009. The main purpose of the programme was to promote Nepalese tourism by honoring Danish personalities among mountain climbers, frequent visitors, writers on Nepalese tourism. While delivering the welcome speech the Ambassador said that the programme would not only help promote Nepalese tourism but also contribute to introduce each other and bridge relations among Danish and Nepali people. The Ambassador also highlighted on the Government's decision to launch a national tourism campaign "Nepal Tourism Year 2011".
In USA
The Embassy of Nepal in Washington, D.C. and the America Nepal Society (ANS) jointly organized programmes to promote tourism in Nepal in the month of May. The embassy and ANS set up information desks where various informative brochures, posters, postcards and CDs were distributed to the visitors.
In Thailand
Nepal Tourism Board (NTB), in coordination with the Nepali embassy in Thailand, Nepal Airlines and Nepal Association of Travel and Tour Agents, organized Nepal Evening on 24th February in Bangkok as a part of tourism promotional campaign in Thailand. The programme was attended by more than 50 prominent Thai travel trade and media persons and a delegation of Nepal Association of Travel and Tour Agents, said a press release. The prime objective of the event was to update Thai travel trade and media on Nepal Tourism Year 2011.
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